
Start with why...
Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. Simon's WHY is to inspire people to do what inspires them so that, together, each of us can change our world for the better. If you're leading a team or an organization, start with WHY. Remember that “People don't buy WHAT you do; they buy WHY you do it.” The most effective leaders always win the heart first, and then the mind. And the only chance you have to win the he